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Get your brand into AI answers.
Practical guides on AI search, GEO and AEO, and Reddit marketing that holds up with moderators.
How to Rank in ChatGPT: Get Your Brand Cited in ChatGPT Search (2026)
To rank in ChatGPT, let OAI-SearchBot crawl your site and make sure your CDN allows OpenAI's published IPs, get indexed by the search providers ChatGPT queries (Microsoft Bing among them), and publish pages that answer the rewritten sub-queries ChatGPT sends. Then earn mentions on sources it already cites, such as Wikipedia and relevant Reddit threads, and track citations per prompt.
12 min read
How to Rank in Google AI Overviews: Get Cited in AI Results (2026)
To rank in Google AI Overviews, your page must be indexed and snippet-eligible, and your site must stay included in Search generative AI features in Search Console. Beyond that, Google says normal SEO applies: rank well, answer the sub-questions its query fan-out searches for, and track impressions in the Generative AI performance report.
12 min read
How to Rank in Perplexity: Get Cited in Perplexity Answers (2026)
To rank in Perplexity, allow PerplexityBot in robots.txt and in your firewall using Perplexity's published IP list, then publish pages that state specific, current answers Perplexity can quote with a numbered citation. Because Reddit is Perplexity's most cited domain in large studies, honest, disclosed participation in relevant threads also matters. Track results with a weekly prompt panel.
11 min read
AI Share of Voice: Formula, Worked Example, and How to Grow It
AI share of voice is the percentage of all tracked brand mentions in AI answers that belong to your brand. Formula: your mentions divided by total mentions of you and your competitors, across a fixed set of prompts, engines, and repeated runs, times 100. Track it with presence rate and citation share, and break it down by engine.
13 min read
Answer Engine Optimization (AEO): The Complete 2026 Guide
Answer engine optimization (AEO) is the practice of making your brand and content the source that AI answer engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews mention and cite. It works in seven steps: open crawler access, map buyer questions, write answer-first pages, add evidence, earn third-party mentions, skip unproven markup, and measure across repeated prompts.
14 min read
GEO vs SEO: Key Differences and How to Run Both in 2026
SEO earns your pages a ranked position in a list of search results. GEO (generative engine optimization) earns your brand a mention or citation inside an AI-written answer from ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. GEO builds on SEO's foundation, then adds answer-ready writing, third-party mentions, and measurement across many repeated prompts.
10 min read
Best LLM Rank Trackers in 2026: 10 AI Visibility Tools Compared
The best LLM rank tracker depends on your budget and which engines matter to you. Otterly.AI and Rankscale are the cheapest entry points, Scrunch and AthenaHQ cover the most engines per plan, Ahrefs and Semrush suit teams already on those suites, and Sleeng fits brands that want AI tracking tied to Reddit threads AI engines cite.
14 min read
GummySearch Alternatives: 7 Tools to Replace It Before It Shuts Down
GummySearch closed to new users on November 30, 2025, and its founder's announcement says the service shuts down on December 1, 2026, with accounts deleted that month. The best GummySearch alternative depends on your use: F5Bot or Syften for keyword alerts, Octolens for B2B intent, Brand24 or Awario for broad listening, and Sleeng for Reddit threads AI engines cite.
12 min read
See where your brand stands in AI answers.
Run your first scan across ChatGPT, Claude, Perplexity and Gemini.