GEO and AEO

GEO and AEO Guides: Get Cited in AI Answers

Generative engine optimization (GEO) and answer engine optimization (AEO) are the work of getting your brand mentioned and cited in AI answers. Start with the AEO guide, then use the checklist, share-of-voice formula and metrics to measure progress.

AI Share of Voice: Formula, Worked Example, and How to Grow It

AI share of voice is the percentage of all tracked brand mentions in AI answers that belong to your brand. Formula: your mentions divided by total mentions of you and your competitors, across a fixed set of prompts, engines, and repeated runs, times 100. Track it with presence rate and citation share, and break it down by engine.

13 min read

Answer Engine Optimization (AEO): The Complete 2026 Guide

Answer engine optimization (AEO) is the practice of making your brand and content the source that AI answer engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews mention and cite. It works in seven steps: open crawler access, map buyer questions, write answer-first pages, add evidence, earn third-party mentions, skip unproven markup, and measure across repeated prompts.

14 min read

GEO vs SEO: Key Differences and How to Run Both in 2026

SEO earns your pages a ranked position in a list of search results. GEO (generative engine optimization) earns your brand a mention or citation inside an AI-written answer from ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews. GEO builds on SEO's foundation, then adds answer-ready writing, third-party mentions, and measurement across many repeated prompts.

10 min read